Another step to the art market revolution has been made. <\/span>10101.art<\/span><\/a>, an art ecosystem allowing individuals to become co-owners of the real physical masterpieces, has partnered up with Art For All \u2013 the UAE\u2019s hub to arts and culture \u2013 the ecosystem is lending its Andy Warhol\u2019s \u201cCampbell\u2019s Soup Cans II: Scotch Broth 55\u201d painting to showcase it at \u201cThe Glam Factory\u201d exhibition.\u00a0<\/span><\/p>\n

<\/p>\n

\u201cThe Glam Factory\u201d has been held since September 20 in Foundry, a progressive art space located in the heart of Dubai. The exhibition features more than 100 original masterpieces by Andy Warhol: from his early days as an illustrator to the infamous silk prints. The collection includes famous portraits of Marylin Monroe, Elizabeth Taylor and Mao Zedong. Notably, \u201cCampbell\u2019s Soup Cans II: Scotch Broth 55\u201d provided by 10101.art is also displayed at the exhibit. It\u2019s an iconic print from Warhol\u2019s second \u201cSoup Cans\u201d series, created in 1969.<\/p>\n

The exhibition will run up until October 31, so there\u2019s still time to explore Warhol\u2019s genius and learn about the new approach to art ownership. However, this is just the beginning of future collaborations between the innovative project and a classic solution for the art market.<\/p>\n

10101.art is a leading-edge art ecosystem that allows individuals to become co-owners of renowned masterpieces by Dal\u00ed, Warhol, Picasso, Banksy and others. The project is spearheaded by seasoned professional Alina Krot \u2013 a driving force behind this innovation.<\/p>\n

10101.art\u2019s collection of original physical paintings is available at Monada Art Gallery located in the Ritz Carlton DIFC, Dubai. Apart from Warhol\u2019s \u201cSoup Cans\u201d, the place boasts other world-renowned paintings, such as \u201cTurf War\u201d by Banksy, \u201cPortrait of Dora Maar\u201d by Picasso, Dali\u2019s \u201cTree Man with Flayed Heart\u201d and more.<\/p>\n

In 2002, Rania Ashur founded Art For All, driven by a desire to deliver exceptional family entertainment experiences to Dubai and beyond. The team collaborated with renowned international theatre production companies to bring these experiences to life. This year, Rania and the team brought Andy Warhol to Dubai for the first time and threw \u201cThe Glam Factory\u201d exhibition, curated by Nada Ghandour, Doctor in History of Art and expert in modern and contemporary art.<\/p>\n

The collaboration between 10101.art and Art For All promises to be fruitful. While the exhibition brought iconic Pop Art to a new audience, 10101.art saw the opportunity to subtly introduce the concept of art tokenization to a traditionally-minded exhibition audience. Tokenizing an artwork means creating its digital copy as a set of tokens that act as digital certificates of ownership. This process allows for collective ownership of artworks, making fine art more reachable. By framing the benefits in clear and relatable terms, 10101.art paves the way for mass adoption of this revolutionary ownership model.<\/p>\n

Alina, CEO of 10101.art, celebrates this as a testament to the adaptability of traditional art organizations. \u201cThese institutions, such as Art For All, she explains, \u201care more open to new challenges than we might think. They\u2019re eager to embrace the future and connect with a web-savvy generation. All they need is the right tools. 10101.art provides that path, and this partnership is just the beginning of many exciting collaborations that will transform the global art market.\u201d<\/p>\n<\/div>\n<\/div>\n

Information contained on this page is provided by an independent third-party content provider. Binary News Network and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact contact@binarynewsnetwork.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Another step to the art market revolution has been made. 10101.art, an art ecosystem allowing individuals to become co-owners of the real physical masterpieces, has partnered up with Art For All \u2013 the UAE\u2019s hub to arts and culture \u2013 the ecosystem is lending its Andy Warhol\u2019s \u201cCampbell\u2019s Soup Cans II: Scotch Broth 55\u201d painting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-10599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"_links":{"self":[{"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/posts\/10599"}],"collection":[{"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/comments?post=10599"}],"version-history":[{"count":0,"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/posts\/10599\/revisions"}],"wp:attachment":[{"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/media?parent=10599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/categories?post=10599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoulchronicle.com\/wp-json\/wp\/v2\/tags?post=10599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}